The Global Roadshow Prep Course is a hands-on, comprehensive, one-day course designed to set up the early-stage life science executive for success as they conduct their global fundraise. The course is available to 24 early-stage CEOs and includes complimentary registration to RESI Partnering Week with Premier Partnering access for only $1,950! If you’re starting an early-stage raise, this one-day course should be the first stop on your global roadshow!
Friday, September 3 | 9:00 AM – 5:00 PM EDT Friday, September 10 | 9:00 AM – 5:00 PM EDT
Life Science Nation(LSN)’s Global Roadshow Preparation course is a one-day fundraising and licensing campaign preparation class designed to set up the early-stage executive seeking institutional funding and licensing for success and strategic partnerships. This course is hands-on, providing one-on-one mentorship as we explore the process, materials, research, and practices that are essential for an early-stage fundraise and licensing opportunities.
Learning objectives include, but are not limited to:
Branding and messaging communicating your company’s unique story and market value
Understanding and creating collateral for use in a pitch setting, including tagline, elevator pitch, executive summary, and slide deck
Discovering the values of different types of investors and identifying the best fit -based leads
Communicating effectively in order to secure a meeting and following up to develop an ongoing relationship
Engaging in successful partnering strategies to obtain funding and strategic partnership
“The greatest lesson is that my background and experiences weren’t enough to enable me to do this without help. I am a career scientist and R&D operations manager with an MBA in pharmaceutical management. I had all of the knowledge and tools at my disposal to do what LSN did. But I couldn’t put it all together. I needed LSN to come in and do what they do best.”
Richard Austin, PhD, MBA, President & CEO, Reglagene
9:00 am Introduction to Branding and Messaging Dennis Ford, CEO, Life Science Nation (LSN) Discuss the importance of preparing, planning and executing a global fundraising or licensing campaign. Learn how to position and pitch your company by telling your story and communicating effectively through a tagline, elevator pitch, tear sheet, executive summary, and slide deck.
10:00Taglines Dennis Ford, CEO, Life Science Nation (LSN) Discuss the power of first impressions and how to define your precise value and differentiation in 5-7 words. Several volunteers will be able to share their tagline and get feedback from the instructors and the class.
10:30Elevator Pitch Dennis Ford, CEO, Life Science Nation (LSN) Expand on your tagline and to develop a crisp, cogent elevator pitch in 5-7 sentences. Several volunteers will be able to share their elevator pitch in under 2 minutes in a mock pitch session and get feedback from the instructors and the class.
11:30 One-Page Data Sheet, Executive Summary, and Slide Deck Dennis Ford, CEO, Life Science Nation (LSN) We will discuss additional crucial elements of marketing collateral for fundraising. The template for a 1-page data sheet will be distributed to the participants in advance.
12:00 pm Lunch Break and Complete One-Page Data Sheet
Part 2: Fundraising 101
1:00 Debunking the Top 10 Myths in Fundraising Dennis Ford, CEO, Life Science Nation (LSN) We’ll review ten categories of investors, and how each impacts early-stage fundraising. The class will then discuss the roles of regional vs. global partnerships, as well as the role of referrals, and how to find a potential investor based on fit. Now that you have your story straight, get to work! We’ll discuss transitioning from telling your story to selling it to the right investors for your product and stage of development.
2:00 Sourcing and Developing Global Partnerships Greg Mannix, Director, International Business Development, Life Science Nation (LSN) Optimize search tactics to identify and profile potential investors. Understand the different investor types. Define the Global Target List of investors.
3:00 Preparing your Infrastructure using a CRM Greg Mannix, Director, International Business Development, Life Science Nation (LSN) Assemble leads and prepare to reach out. Intro letters, email and phone canvassing tactics and strategies. Manage your Global Target List and your outreach using a CRM.
4:00 Successful Partnering Strategy Greg Mannix, Director, International Business Development, Life Science Nation (LSN) We’ll discuss tools, methodologies and algorithms that work, including sales and marketing with a CRM, as well as how to get outbound messages for phone and email canvassing, launch campaigns, use metrics, reporting and follow-up.
4:30 Preparing for your Investor Meeting Greg Mannix, Director, International Business Development, Life Science Nation (LSN) How to prepare for the actual investor meetings to maximize the limited time available to generate interest in the investors to continue the dialogue.
Dennis Ford, Founder and CEO, Life Science Nation (LSN); Creator, Redefining Early Stage Investment (RESI) Conference Series
Dennis Ford is an entrepreneur and author with expertise in sales, marketing, and business development. He has spent most of his career finding, vetting and launching a myriad of technology-based companies. Over the last decade, he has worked extensively with global alternative investors and is deeply interested in getting funding for high-growth early-stage technologies. He is a big proponent of using profiling and matching technology to find that all-important business fit in the marketing and selling process. In today’s context Dennis can connect early stage life science companies with 10 categories of global partners thus making the finding of capital and distribution channels very efficient.
Dennis created the Redefining Early Stage Investments conference series to facilitate an interactive ongoing dialog between buyers and sellers in the life science arena. Before LSN, Dennis was the President and CEO of a company that improved the way hedge fund and private equity fund managers raised capital and marketed their funds to investors.
Ford is the author of The Peddler’s Prerogative and The Life Science Executive’s Fundraising Manifesto, two well-received sales and marketing books.
Greg Mannix, VP of International Business Development, Life Science Nation
Greg Mannix is Vice President of International Business Development at Life Science Nation. After graduating from the University of California, he moved to Europe where he began a career in the life sciences and obtained a Master’s degree from IE Business School in Madrid. He has extensive experience in sales and marketing management in the medical devices field. He has worked extensively in Europe, North America and Latin America and he speaks English, Spanish and French. Greg’s role at LSN is to provide international early-stage companies with the tools and strategies to succesfully fundraise and to facilitate cross-boarder investments, licensing and M&A transactions.