Thrive is commercializing a family of instruments and software that provide previously unavailable data, imaging, analytics, and automation for cell culture (suspension and adherent), stem cell culture, and tissue culture for use in biomedical research and cell therapeutics. Thrive has recently started selling the first two instruments in the family, the CellAssist and the CellAssist 50. Both collect thousands, and even tens of thousands in each scan, of images of live cells in culture, analyzes them, provides guidance and builds a centralized database. The CellAssist 50 enables researchers to automatically and remotely image 50 plates of cells on an ongoing basis, generating large amounts of data for live cell biology. Sites include Harvard Stem Cell Institute, Center for Genomic Medicine (Massachusetts General Hospital), Stanford Stem Cell Core, University of Texas Medical Branch, as well as large and small pharma/biotech companies.